Author name: shift-tech

Content marketing is the process of posting written and visual material online with the goal of increasing website traffic. It can include blog posts, pages, infographics, videos, and more. However, content marketing involves more than releasing a brief bit of content and hoping that it will be discovered. Instead, it involves deliberately creating sites, videos, and posts that are customized for your target audience in order to attract them to you via internal rather than outward channels.

In simple terms, branding is the act of making a company’s visual identity design; including its name, logo, mission, values, and tone of voice to make it stand out in the eyes of its target audience.

Reporting is an action that includes all the data and information required and is put together in an ordered method, whereas analytics is the process of looking over and evaluating summarized data to make business decisions.